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World Cup Fans Left Stranded After Last-Minute Ticket Cancellations

June 26, 2026 · Reuters

Fans who bought World Cup tickets on StubHub showed up to games only to find out their tickets had been cancelled hours before kickoff.

For Christmas last year, Jeremy Wright bought his wife Sarah a very special gift: tickets to a World Cup soccer game. He used StubHub, a website where people buy and sell event tickets from each other. He picked two tickets for the Netherlands versus Japan match on June 14. He had no idea the gift would turn into a huge headache.

The Wrights drove all the way from Austin, Texas, to Dallas to attend the game. They met other excited fans in their hotel lobby before the match. But just five hours before kickoff, an email from StubHub arrived with bad news. Their tickets could not be delivered, and the couple was left without a way into the stadium.

StubHub told Jeremy it would find him new tickets at no extra cost under its 'FanProtect Guarantee.' But when he tried to claim the new tickets, the only option available was a refund. He spent hours on the phone trying to get help from StubHub's customer service team. In the end, the Wrights gave up and drove home to Austin in the rain.

The Wrights are not alone. Dozens of other fans had the same experience this month at the 2026 World Cup, which is being held in North America. They bought tickets on StubHub only to have them cancelled at the last minute. Many were told they would get replacement tickets, but that often did not happen.

StubHub is not an official World Cup ticketing partner. It is what is called a resale platform — a place where people sell tickets they already bought. StubHub said it does not control the tickets or the prices, and that cancellations happen when sellers fail to deliver. The company also blamed FIFA's ticketing system for making it harder to transfer tickets.

FIFA is the organization that runs world soccer. It said its own official ticketing platform was working well and that problems on third-party sites were not caused by FIFA's system. FIFA has its own resale platform, but it charges a 30% fee on ticket resales, making those tickets more expensive. Some fans found FIFA's website confusing and chose to use StubHub instead.

A ticketing expert named Scott Friedman explained why so many tickets were cancelled. He said the problem comes from something called 'speculative ticketing,' which works like a risky financial bet. A seller lists tickets for sale before they even own them, hoping to buy the tickets later at a cheaper price and make a profit. Friedman compared it to 'shorting the stock market.'

Usually, ticket prices for big events go down as the event gets closer on resale sites. But World Cup ticket prices kept going up instead. That meant speculative sellers could not buy the tickets at a low enough price to make money, so they cancelled the orders. These fake listings are sometimes called 'ghost tickets,' and they are hard to stop because StubHub does not require sellers to list specific seat numbers.

After their experience, the Wrights and another affected fan named Dacy Gillespie posted about it on social media. Their posts went viral — meaning huge numbers of people saw and shared them. StubHub then offered the Wrights free tickets to a semifinal game and gave Gillespie $3,000 toward replacement tickets. Sarah Wright said it felt unfair that they only got help after their posts became famous online.

Experts say this situation could cause lasting damage to StubHub's image. Marsha-Gaye Knight, a sports business professor at New York University, said losing customer trust is very serious for a company. 'From a brand perspective, this could be a nightmare for them,' she said. Some fans and organizations are now asking U.S. lawmakers to ban ghost tickets on resale websites altogether.

"We had to raise holy hell to get the attention," said Sarah Wright. "There's almost a survivor's guilt kind of feeling for us - we got (complimentary) tickets, but what about all the other people?"

Comprehension quiz preview

1. Where were the Wrights driving from when they went to the World Cup game?

  • AHouston, Texas
  • BAustin, Texas
  • CSan Antonio, Texas
  • DOklahoma City, Oklahoma

2. What is 'speculative ticketing'?

  • ABuying tickets directly from FIFA's website
  • BListing tickets for sale before the seller actually owns them
  • CSelling tickets at the stadium gate on the day of a game
  • DTransferring tickets between friends for free

3. How much was the fine that a UK watchdog ordered StubHub to pay?

  • A$500,000
  • B$2.5 million
  • C$1.19 million
  • D$750,000

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