Rogue Raises $2.5 Million to Bring High-Protein Chips to Walmart Stores Nationwide

A Los Angeles snack company called Rogue has raised $2.5 million to help grow its business and bring its high-protein chips to Walmart stores across the country. The company makes chips and puffs that are high in protein, free of seed oils, and contain no artificial ingredients. Rogue also adds active probiotics to its snacks, which are tiny living organisms that can help with digestion. The new money will help Rogue stock shelves at about 2,800 Walmart stores starting in July.

The funding was led by a company called Science Inc., with help from two other investors: Uncommon VC and Simple Food Ventures. Science Inc. is a venture studio, which means it helps build new brands from scratch. It is also known for creating popular brands like Dollar Shave Club and Liquid Death. Michael Jones, a general partner at Science Inc., said Rogue is different because it built a strong online following before trying to get onto store shelves.

Rogue launched its products online in early May 2025, and by July, its snacks will appear in the protein and sports nutrition aisle at Walmart stores nationwide. The rollout will feature four products, including a churro flavor that will be sold only at Walmart. That kind of store-exclusive item is a common way brands create buzz and give shoppers a special reason to buy in person. It also helps a brand stand out among the many other snacks already on store shelves.

Beyond physical stores, Rogue is building a network of social media creators to help sell its products online. The company is teaming up with health, fitness, and wellness influencers who will promote Rogue snacks to their followers. Sales will be driven through platforms like TikTok Shop and Amazon. Using creators to sell directly to fans is a fast-growing strategy for newer brands that want to reach younger, online shoppers.

The $2.5 million will be used to produce enough inventory for the Walmart launch, hire new workers, and grow the creator partnership network. Rogue also plans to prepare for broader distribution after the first wave of the Walmart rollout. This suggests the company has bigger plans beyond just one retail partner. If the Walmart launch goes well, Rogue could end up in many more stores across the country.

Rogue's snacks are designed to fix a problem that health-focused snack fans often complain about: most high-protein snacks either taste boring or use ingredients people want to avoid. The brand aims to offer bold, exciting flavors without seed oils or artificial additives. By combining great taste with nutrition benefits like protein and probiotics, Rogue hopes to stand out in a very crowded snack market. The company believes there is a big opportunity for a snack that is both healthy and actually delicious.