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Football and Politics Collide in Brazil as a Nation Heads to the Polls

October 23, 2026 · The Guardian

Brazil's election is tangled up with its national sport, as players, clubs, and fans pick sides in a deeply divided country.

Brazil is holding a major presidential election, and football is right in the middle of it. The country is split between supporters of Flávio Bolsonaro and current president Luiz Inácio Lula da Silva. Famous players, team shirts, and even a dispute over an island have all become part of the political fight. For many Brazilians, what happens on the football pitch feels connected to what happens in government.

One of the strangest stories involves Brazilian footballer Richarlison and Flávio Bolsonaro. Richarlison says he bought an island off the coast of Rio de Janeiro and has papers to prove it. He claims that when Bolsonaro tried to buy it and Richarlison said no, a lawyer simply took the island without paying. Richarlison posted a video on Instagram that was watched more than 31 million times. Bolsonaro denied any link to the island and called Richarlison's claims politically motivated.

The election has been full of drama, false information, and strong emotions on both sides. One candidate who lost in the early round of voting said Brazil is now a 'dystopian place' where people ignore real problems and just create entertainment about politics. A dystopian place is one where things have gone very wrong and feel out of control. Many Brazilians feel that serious issues are being pushed aside while arguments rage online.

Football has always been a huge part of Brazilian culture, and politicians know how to use it. When Jair Bolsonaro, Flávio's father, was president, he wore the yellow national team shirt at political rallies. He wanted people to link his campaign with the pride Brazilians feel for their football team. Several famous players, including Neymar, Ronaldinho, and Rivaldo, showed their support for him, turning the national team's colors into a political symbol.

Many of these players belong to evangelical Christian churches, and so do many Bolsonaro supporters. In fact, 20 of Brazil's 26 World Cup players this year came from evangelical Christian backgrounds. A popular form called neo-Pentecostalism teaches that individuals can build their own success through faith and hard work. This appeals to young Brazilians who dream of becoming entrepreneurs or social media influencers rather than relying on government programs.

One of the biggest political fights in football right now is about sports betting. President Lula recently banned sports betting across Brazil, which upset many football clubs greatly. About 14 of Brazil's top 20 clubs have online betting companies as shirt sponsors, so gambling money helps pay their costs. Bolsonaro has criticized the ban and hinted he might reverse it if he wins the election, pleasing club owners and players alike.

The betting fight points to a bigger question running through both football and politics in Brazil. Is success about what is best for the team, or what is best for the individual? Should people work together toward shared goals, or compete hard on their own? These are the same questions Brazilians are asking about their country right now, and the election feels like a battle between two very different visions for the future.

Brazilian football itself is struggling in serious ways beyond the political noise. The men's national team has not won a World Cup in nearly 28 years, and there is no national system for training young players. The football federation has had eight different leaders since 2012, making it hard to plan or improve. Players move abroad in large numbers, leaving Brazilian leagues weaker and the sport feeling as divided as the country.

Not everyone in Brazilian football has stayed quiet about what is happening. Player Raphinha has shared posts about workers' rights, and former stars like Juninho Pernambucano have spoken out against the Bolsonaro family. Female footballers such as Carlinha and Tayla Carolina have used their platforms to stand up against the far-right. Brazil is also hosting the Women's World Cup next summer, giving women's football a chance to inspire a divided nation.

The story of football in Brazil is really the story of the country itself. It shows how greed, pride, politics, and passion can all mix together in ways that are hard to predict. Some voices are calling for fairness, unity, and thinking beyond personal gain. As Brazilians head to the polls, the future of both their democracy and their beloved game hangs in the balance.

"Brazil is now a dystopian place. People do not talk about public policy. They just create entertainment content about politics."

Comprehension quiz preview

1. Why did Richarlison post a video on Instagram during the election?

  • ATo announce his retirement from football
  • BTo promote a gambling company
  • CTo claim that his island was taken without payment
  • DTo endorse Lula for president

2. How many of Brazil's 26 World Cup players this year came from evangelical Christian backgrounds?

  • A8
  • B14
  • C26
  • D20

3. What did President Lula do that upset many Brazilian football clubs?

  • AHe banned foreign players from the league
  • BHe removed the national team's yellow shirt
  • CHe banned sports betting across Brazil
  • DHe cancelled the Women's World Cup

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